What Is Professional Web Design?
Web design has come a long way since the early days of web sites. Just by browsing the web you can witness the old and new methods of design and visually tell the difference in design aspects alone and how much they have changed. Unfortunately many web designers haven’t changed their design strategies much or rely on old standards as a measuring stick to design today.
The importance of a professionally designed web site cannot be overstated with the standards that exist today. It is no longer just about how good a web site looks, but also how well a site functions, delivers a message, sells products, web standards and accessibility, how search engines see the site, and how quickly a visitor finds what they are looking for. These are just a few of the plethora of decisions and considerations in professional web design of today.
First Impressions
Sometimes your site will have just one shot at making an impression. This impression can come in many forms the most revealing are design and functionality that are presented to the user. If the user doesn’t like what they see and feel, they can be gone in a split second. In addition, if they can’t find or be given a direction to what they want or looking for, they can be gone just as fast.
Many web designs are now catching on to first impressions. Everyday new site designs and redesigns pop up and they seem to "get it" that it’s more about the visitor experience rather than cramped spaces and poorly built sites. This is a step in the right direction but not the full picture.
Second Impressions Count Too
Second impressions are sometimes less revealing but can make the difference between a site attracting a visitor but not closing a sale or producing a lead. So what types of second impressions can a professional web site design impact?
- Branding
- Consistency and uniform design
- Proper navigation
- Calls to action
- Fast loading times
- Built with web standards
- Product placement
- Ease of use and shopping cart process
- SEO built structure and targeting
- Post visit processing
- Measurement and analysis
All of these and more can affect the second or lasting impression that a visitor has towards a web site.
For What It’s Worth
What is it worth to have a professionally designed web site? Let me put it to you this way, is it really worth it to save a thousand or so dollars for a web site that takes you nowhere or only solves part of the puzzle? How much time will this waste in your company sales or online project? Every visitor is a potential client, contact, or sale and one that could return as a loyal visitor IF your web site is built and presented correctly. Hundreds of thousands of visitors could come and go without you ever knowing what is wrong.
There are NO substitutes for professional web site design and development. Do it right the first time, it is worth every penny of it in the long run.
Contact us for a full assessment of your professional development online needs. We can assist you in making your web projects successful and achieving your goals.
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